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Strengthening Communications, Targeting Change

The Avon Communications Awards 2014, Speak Out Against Domestic Violence, recognize strategic communications campaigns that are most effectively helping change communities, policies, institutions and behaviors to end violence against women. Grantees are selected by an international judges’ panel from materials submitted to the Communications X-CHANGE, an innovative global digital library, developed by Futures Without Violence with support from the Avon Foundation for Women.

Five Categories Honor Five Strategies

Innovative Campaign Award

Innovative Campaign Award recognizes innovative and original approaches to presenting messages on ending violence against women and girls through information technology such as, but not limited to, mobile phones.

Safetipin (India)

Safetipin , which was launched in November 2013 through a partnership between a researcher on women’s issues and a technology entrepreneur, is a mobile application that provides safety-related information collected by users about neighborhoods and cities. The app can be used to conduct or view safety audits and its website adds a level of interactivity for its users. It is called Safetipin for three reasons: first, the safety audit is shown as a ‘pin’ on a map. The second is that in India, traditionally women used the safety pin as a defense against harassment especially in crowded places. The third is that a safety pin is a symbol of something that holds fabric together – the developers hope that this mobile app will bring together the fabric of their society.

Break the Silence Award

Break the Silence Award recognizes communications campaigns that effectively encourage people to step in and help or speak out against violence against women to promote a shift in attitudes or practices at the individual, family or community level.

The NW Network of Bisexual, Trans, Lesbian and Gay Survivors of Abuse (USA)

The Northwest Network of Bisexual, Trans, Lesbian and Gay Survivors of Abuse, founded in 1987, works to end abuse in its diverse lesbian, gay, bisexual and transgender communities, providing services, safety and empowerment. The organization mounted its bold and humorous “Friends Help Friends Survive” poster campaign to help change the way people talk about domestic violence in the LGBT community, using pop culture to engage friends and family.

Community Change Award

Community Change Award recognizes campaigns on ending violence against women and girls that involve the participation of both women and men, girls and boys, to develop solutions to end violence and discrimination against women and girls.

Instituto Promundo (Brazil)

Promundo, founded in Rio de Janeiro, Brazil in 1997, works internationally to engage men and boys to promote gender equality and end violence against women. The organization, which bases its campaigns and approaches on applied research, develops communications and programs that strive to transform gender norms, especially around masculinity. Its children’s book, “Vento no Rosto (Wind on my Face)” was created in collaboration with 12 boys and girls between the ages of 6 and 13 years old from the community of Maré, Rio de Janeiro and gives voice to children on how they think they could be better educated without the use of violence.

Global Award for Excellence in Communication

Global Award for Excellence in Communication recognizes an international NGO working to end violence against women and girls for a campaign that is comprehensive and creates approaches and messages that may be easily adapted in other countries.

Association of Women for Action and Research (AWARE) (Singapore)

AWARE, founded in 1985, works to eliminate gender-based barriers using research and advocacy, education and training and support services. The organization mounted its “We Can!” people-to-people campaign that employs social media, mobile application and video, to capture "overheard” conversations to raise awareness on gender-based violence from different perspectives. The campaign involves bystanders, calling them Change Makers, individuals who commit to taking steps in their own lives to end violence.

Outstanding Government Communication Award

Outstanding Government Communication Award recognizes a Government or its responsible Ministry or Department, whether national, regional or local, for communications efforts and campaigns to end violence against women and girls. It highlights the essential role that Governments play to end discrimination and violence against women and girls.

Domestic Violence Resource Centre of Victoria (Australia)

The Domestic Violence Resource Centre Victoria (DVRCV) is a statewide service in Melbourne, Victoria, funded by the Department of Human Services to provide training, publications, research and other resources to those experiencing (or who have experienced) family violence, and to people and organizations working with family violence survivors. “Sex, Love and Other Stuff,” a booklet for young men aged 14-20, discusses sex, relationships, power and respect. DVRCV specifically developed it based on what young men told them they wanted to know — like, what a ‘relationship’ is, how to talk to girls, and about sex. A fair portion of the booklet includes information on how to give and get respect, how to communicate with a partner or someone you’re interested in, and a checklist to figure out how respectful a relationship is.


Innovative Campaign Award Finalists

“2013 Ad Campaign” by HollabackPhilly,

a project of Feminist Public Works (USA)

  • Communications medium: Posters
  • This was an anti-street harassment campaign carried out through print advertisements run in Philadelphia subway cars in spring 2013.
  • Organization website: http://www.ihollaback.org
  • Material Link
  • HollabackPhilly Materials Link

“Are you a real man?” by Search for Common Ground

(Democratic Republic of the Congo)

  • Communication medium: Videos (PSAs)
  • DRC rapper Celeo Scram stars in PSAs that emphasize the importance of engaging men in the fight against gender-based violence. There is a great incorporation of local rap music into these PSAs.
  • Organization website: www.sfcg.org
  • Video Link 1
  • Video Link 2

Comic Book to Fight Human Trafficking in Vietnam” by Cause Vision


  • Communication medium: Comic book
  • This comic book series aimed at teenagers is about preventing human trafficking. Cause Vision uses this distinctive media form in attempt to reach under-informed communities.
  • Organization website: http://causevision.org
  • Material Link

Break the Silence Award Finalists

“Man Vs. Woman: Stop This Match” by Cherchi D’Acqua



“Healthy Dating = No Violence Campaign” by ChildFund International (Indonesia)

  • Communication medium: Posters and handouts
  • The “Healthy Dating = No Violence” campaign promotes healthy dating for teens and young adults. It incorporates technology into the message, which will help it resonate among the intended audience.
  • Organization website: www.ChildFund.org
  • Material Link 1
  • Material Link 2

“Hit Me Not Her” by U.Z.O. R. Association – Family Assistance Association Rijeka


  • Communication medium: Poster and social media (Facebook)
  • The “Hit Me Not Her” campaign used local celebrity fighters to send the message “STOP domestic violence, because real men fight for a better tomorrow.”
  • Organization website: http://www.avon.hr/PRSuite/home_page.page
  • Material Link

Community Change Award Finalists

“Love doesn’t hurt. Abuse does.” by Chayn


  • Communication medium: Posters
  • The campaign uses multiple messages to demonstrate different forms of common domestic abuse in Pakistan, tying its messages into local customs and religion, through quotes from the Quran and the Hadith.
  • Organization website: www.chaynpakistan.org
  • Material Link

“Tu eres mi papa” by Red de Masculinidad por la Igualdad de Genero


  • Communication medium: Posters, Handouts, Clothing (baseball caps, t-shirts)
  • The campaign uses innovative messages to promote men's involvement in bringing up their children, targeting young fathers (15-30 years old) and encouraging them to become better fathers by respecting women and not using violence in relationships.
  • Organization website: www.redmasnicaragua.org
  • Material Link

“Stop violence against girls in schools” by ActionAid Mozambique


  • Communication medium: Calendar
  • This 2013 calendar by ActionAid Mozambique is part of a larger campaign to engage girls and their communities in empowering them to know and use their rights. The calendar depicts girls who participated in local girls clubs and their views on what they need and deserve as girls.
  • Organization website: www.actionaid.org/mozambique
  • Material Link

Global Award for Excellence in Communication

“En la casa, la cama y la calle” by Puntos de Encuentro


  • Communications medium: Video (trailer for a television drama/telenovela)
  • A compelling television documentary drama, En la casa, la cama y la calle, that follows an inspiring Nicaraguan women's rights group, Puntos de Encuentro, as it works to end sexual violence at home, and in the streets. Message will be augmented through social media and other communications.
  • Organization website: www.puntos.org.ni
  • Video link
  • Material Link

“Be More Than a Bystander” by Ending Violence Association of British Columbia (BC)


  • Communications medium: Videos (PSAs)
  • Canadian football players speak out about violence against women, how to show respect and encourage bystander intervention.
  • Organization website: www.endingviolence.org
  • Video link
  • Material Link

“Ending Child Marriage” by UN Women, Regional Office for Arab States


  • Communications medium: Video (PSA)
  • PSA on preventing child marriage, a form of gender-based violence that affects many girls in the Arab region, challenges accepted norms and highlights the rights of young girls
  • Organization website: www.unwomen.org
  • Video link
  • Material Link

Outstanding Government Communication

“That’s Abuse” by New York City Mayor’s Office to Combat Domestic Violence


  • Communication medium: Social media, posters, and handouts
  • The New York City Mayor’s Office to Combat Domestic Violence (OCDV) mounted a multi-lingual print campaign for public places, such as subways and buses, and social media to connect more people to available services and assistance.
  • Organization website: http://www.nyc.gov/html/ocdv/html/home/home.shtml
  • Material Link

“Not Ever” and “This is not an invitation to rape me” by the Rape Crisis Scotland


  • Communications medium: Video (commercial/PSA) and poster
  • Launched by Scottish Justice Secretary Kenny MacAskill, the campaign challenges prejudices that blame women who have been raped because of dress, drinking or intimacy/flirting, using humor to place the burden of responsibility on the aggressor.
  • Organization website: http://www.rapecrisisscotland.org.uk/
  • Video Link
  • Material Link 1
  • Material Link 2

“Men and Boys, Part of Solution - Show You Are Against Violence” by Community Development Center "Today for the Future"



2014 Communications X-Change Judges

Dina Deligirois

Dina Deligiorgis has a diverse background and years of activism devoted to human rights and social justice, from working on health issues in rural communities of Brazil, to education issues for inner-city schools of the U.S., to development projects across Ghana. For the past 5 years she has focused her practice on women’s rights and gender equality supporting initiatives at the World Bank, UNFPA and UNIFEM. Dina is currently the Knowledge Management Specialist for the Ending Violence against Women Section at UN Women, where she has developed and manages a first-ever online programming support site, The Virtual Knowledge Centre to End Violence against Women and Girls, that provides practitioners with step-by-step guidance on ‘how to’ design, implement and monitor effective laws, policies and programmes; and includes a database of over 950 tools in more than 65 languages.

Mary Ellsberg, PhD

Mary Ellsberg is Executive Director of the newly created Global Women’s Institute at The George Washington University. She has more than 30 years of experience in international research and program work. Before joining the University in August 2012, Ellsberg served as vice president for research and programs at the International Center for Research on Women, where she oversaw work in economic development; gender violence; and HIV and HIV-related stigma and discrimination. Previously she also served as senior adviser for gender, violence and human rights at the nonprofit Program for Appropriate Technology in Health. Ellsberg’s deep connection to global gender issues stems not only from her academic work but also from living in Nicaragua for nearly 20 years leading public health and women’s rights advocacy. She was a member of the core research team of the World Health Organization’s Multi-Country Study on Domestic Violence and Women’s Heath, and she has written more than 20 books and articles on gender-based violence and methodological aspects of violence research. Ellsberg earned a doctorate in epidemiology and public health from Umea University in Sweden and a bachelor's degree in Latin American studies from Yale.

Sonali Khan

Sonali Khan skillfully leads the India and regional operations of Breakthrough. She has been integral to the organization since she joined it over 9 years ago and she has led Breakthrough’s key campaigns including ‘What kind of man are you?’ in 2005 and the ‘Is this justice?’ campaign in 2007. She played a pivotal role in conceptualizing Breakthrough’s Bell Bajao! Campaign against domestic violence. This campaign has won prestigious awards and has been adapted in China, Pakistan and Vietnam. She has positioned Breakthrough — and Bell Bajao — as household names for human rights in India and worldwide. In her current role as the Vice President, Sonali steers the organization and provides strategic direction to Breakthrough. She has been instrumental in expanding Breakthrough’s regional and global reach and has been actively developing support for the organization, and has played a key role in extending the work of Breakthrough to focus on issues of early marriage and sex selective elimination. Sonali represents the next generation of leaders in the Women’s Rights community who are bringing new techniques and diverse audiences to the movement for human rights and gender justice.

Before becoming Breakthrough’s India country director and then VP, Sonali headed up the India office’s media and communication team. Also an accomplished business journalist, Sonali created programs and documentaries for networks including the BBC World Star Plus and CNBC. She has an M.Phil in political philosophy from Jawaharlal Nehru University, Delhi. Sonali thrives on debate, especially over food, and is always the last one to leave the dance floor.

Jeni Klugman, PhD

Jeni Klugman is the Director of Gender and Development at the World Bank Group. In her current role, she acts as lead spokesperson for gender equality issues, and is responsible for promoting the institution’s gender and development priorities following the release of the 2012 World Development Report on Gender Equality and Development. She currently serves on the World Economic Forum’s Advisory Board on Sustainability and Competitiveness, as well as on several Advisory Boards, including those related to work of the Council on Foreign Relations, Plan International, International Civil Society Network, UNDP's 2013 World Report on Democratic Governance, and an European Union research program on GDP and beyond, and is a fellow of the Human Development and Capabilities Association.

Prior to taking up this position in August 2011, Ms. Klugman was the director and lead author of three global Human Development Reports published by the United Nations Development Programme: Overcoming Barriers: Human Mobility and Development (2009); The Real Wealth of Nations: Pathways to Human Development (2010); and, Sustainability and Equity: a Better Future for All (2011). From 1992-2008, she held various positions at the World Bank, focusing in particular on poverty, inequality and human development in low income countries in Africa, Europe and Asia. She holds a PhD in Economics from the Australian National University, as well as postgraduate degrees in Law and Development Economics from Oxford University, where she was a Rhodes Scholar.

Andrew Morrison, PhD

Andrew Morrison is Chief of the Gender and Diversity Unit at the Inter-American Development Bank (IDB). Prior to joining the IDB, he worked at the World Bank as a Lead Economist in the Gender and Development Group and as the Regional Gender Coordinator for Latin America and the Caribbean. He also has worked as an associate professor of economics at Tulane University and the University of New Mexico. Morrison has written books and articles in the area of gender equality, international migration, labor markets and violence prevention. His Ph.D. in economics is from Vanderbilt University.

Stella Mukasa

Stella Mukasa is director of gender, violence and rights at the International Center for Research on Women (ICRW). Mukasa is a lawyer with 20 years of experience in gender and human rights, spanning government, international development and academia. Following a career at the Ministry of Gender and Community Development in Uganda, she went on to advise governments, donor agencies and civil society organizations on integrating gender and human rights into laws, policies and programmes. She has been and remains a strong advocate for women’s rights as human rights at the national, regional and global levels. Among her achievements, Mukasa played an active role in; 1)The global campaign for Women’s Rights as Human Rights testifying at the Global Tribunal on Women’s Human Rights in 1993, 2) Provision of legal aid to women in Uganda, 3) Gender mainstreaming the national Constitutions of both the Republic of Uganda and Rwanda, 4) Strategizing for enactment of the Domestic Violence Act in Uganda.

Mukasa holds a bachelor’s of laws from Makerere University in Kampala, Uganda, a diploma in legal practice from the Law Development Centre in Kampala, and a master of laws, law in development from the University of Warwick in the United Kingdom.